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In mid-November, a new console soft-launched in Brazil-a joint venture between Tec Toy and Qualcomm, through a company called Zeebo Inc. (based in San Diego, Calif.).
The console, also called Zeebo, is devised specifically for developing markets. Tec Toy has long been the official distributor of Sega games and consoles in Brazil, but is also known for manufacturing flash RAM-based Sega Master Systems as recently as this year. Qualcomm for its part, which owns 43 percent of Zeebo Inc., has wireless networks and mobile graphics chipsets as its core business.
All Zeebo games are stored on an internal 1 GB flash drive, and downloaded over a 3G wireless network. Apparently, once...