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YAHOO IS BRINGING its native ads to other publishers' sites.
Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native "Stream Ads" more closely resemble Facebook's Sponsored Stories in that they refashion display ads as content links within its sites' content streams. Now Yahoo is extending these ads outside...