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William Hill is looking to take advantage of the strength in UK consumer confidence
William Hill shook off worries about the stalling European IPO market this week by confirming its intention to float on the London Stock Exchange in an IPO that could be worth as much as l.lbn.
The company has taken a brave decision to launch its offering in such torrid primary market conditions, especially following the weak reception to the offerings from HMV and Alfa Laval.
HMV has suffered a 13% fall in the secondary market after a disappointing debut last week, and Alfa Laval, which also struggled to gather investor interest, was forced to reprice and resize its offering this week (see separate story).
However the management of the company are keen to distinguish William Hill from firms that have failed to spark investor interest.
Much like HMV, William Hill is looking to take advantage of the strength in UK consumer confidence that has enabled the UK...