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Dell's commitment to the innovation and R&D is 4.5 billion annually. This along with right culture and nurturing ideas, churns out brilliance from the incubation. The India R&D facility is global level both in terms of magnitude and the potential of spinning out innovations.
For Dell Technologies, "The conversation inside the organization is, do we have the culture of questioning the status quo?" said Rudramuni B, Vice President & Center Head, Dell Technologies, India. "By doing this we encourage team members to question why are we doing a particular thing in a certain way? Or can it be done better? And are there other options which can be explored? These options are nothing but ideas. Each one of them can result in something very, very large and can bring a change to the entire ecosystem. Dell's R&D unit has been here for 18 years now and thus the culture of innovation has been very well established" he added.
The clear cut idea to stand out:
Dell is faced with competition at most of the products they offer, "For every product and solution - for instance switches or servers-there is competition. Now the catch is products of several other companies can do one task at a time; where we stand out is that we table all of them under one umbrella- starting from an end user machine, which is the client machine desktop laptops and that's outside of the data center. Inside the data center all the three major components - servers, storage and switches, we are putting them together knowing that convergence is the trend, or may be convergence of the hyper-convergence, right?" he quipped.
"And that is at the infrastructure level. Now, at the same time, the usage or the so-called use cases are of different type compared to how it used...