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LOS ANGELES - Whole Foods' extension of its brand as an environmentally conscious choice for shoppers forays further into general merchandise when the company opens its first "lifestyle store" in West Hollywood offering clothing, housewares and more.
The new 2,000-square-foot store, adjacent to an existing Whole Foods Market at Fairfax and Santa Monica Blvd., opens Oct. 28. The concept was first incorporated in the Austin, Texas, flagship store with sections called Whole Body Home, Body Boutique and Whole Baby.
"The development and incorporation of Whole Foods Market Lifestyle reflects the company's founding values into other aspects of life," said Marci Frumkin, marketing director for Whole Foods' southern Pacific region. "Our core values include a commitment to sustainable agriculture, expanding the market for organic products, and utilizing wise environmental practices. The new lifestyle store is another example how Whole Foods Market leads by example within the context...