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Weidai, a Chinese peer-to-peer lender, started drumming up interest for a possible $100m IPO on the New York Stock Exchange on Monday.

The company filed for a listing in mid-August but had to delay its plans following a shake-up of online lending regulations by the Chinese government, triggered by a wave of closures and rising public anger.

Citi, Credit Suisse and Morgan Stanley are leading Weidai’s American Depositary Shares float. Bookbuilding is expected to kick off on...