Content area
Full Text
Online used-vehicle retailer Vroom will return to the Super Bowl this year with an ad that highlights the company's ability to buy cars from consumers — and signals its thirst for inventory.
The ad, called "Flake the Musical," depicts a consumer ready to sell a vehicle through a peer-to-peer transaction only to have the buyer back out. The 30-second spot shows the woman dancing down a city street as she sings about finally finding a buyer for her vehicle before receiving a text message that the transaction is off.
"Never deal with flaky buyers again," a narrator says, as the scene flips...