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Only eight of the UK's top 50 spirits brands added value this year. Not that distillers are worried. Take Pernod Ricard, whose Jameson, Absolut and Malibu brands have fallen into the red. The supplier's UK commercial director Ian Peart remains upbeat.
"The underlying trends on spirits are really positive," he says. "If you look at the total market, on-trade and o-trade combined, it has grown 7% compared to three years ago."
Viewed through that pre-pandemic lens, the 9.7% decline in value sales of spirits is arguably no disaster.
But for gin, it's harder to put a positive spin on the gures. The UK's biggest gin brand,...