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Touting itself as a model for future television networks, a new free video-on-demand service featuring embedded advertising is set to launch this September.
The Los Angeles-based service, RipeTV, will feature several exclusive "video magazines" targeted to young male viewers. Topics range from extreme sports and music to specials featuring bikini clad models, said network president Patrick Bradley. The network will offer about 10 hours of programming a week, with approximately 25% refreshed weekly.
Overall, the network will provide more than 400 hours of content, with individual shows averaging between eight and 22 minutes in length, to appeal to...