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NEW YORK - When a trio of siblings decided to launch a startup, Limor Katz's nearly lifelong experience with foot pain led her and her two brothers to custom orthotics.
"I was in terrible pain-every day 1 would have to come home and rest my feet," said Katz, cofounder and CMO of Upstep, an online custom orthotics service. "Custom orthotics changed my life. I don't remember what foot pain is now."
After a soft launch in 2016, Upstep announced its...
