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UnitedHealthcare hopes to simplify how employees enrolled in employer-sponsored health plans sign up for health plans, receive benefits information and pay for services with their healthcare savings accounts.
At the Consumer Electronics Show in Las Vegas recently, the insurer released and demonstrated a trio of new services — digital onboarding, video explanation of benefits and use of Apple Pay — that do just that.
All services will be free for employees enrolled in a United health plan.
“So much of the healthcare experience is based on personal interaction and you have to make it relevant to that individual,” says UnitedHealthcare Chief Consumer Officer Rebecca Madsen, noting that the insurance giant invests $3 billion annually in “data, technology and innovation.”
She adds that employers need “to use data to understand who that individual is and to use technology to bring them an experience when they want, how they want and how it’s relevant to them.”
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