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ABC is taking advantage of a built-in audience for its new Thursday night hour "Ugly Betty," which is based on the popular Colombian telenovela "Yo Soy Betty, la Fea" (I Am Betty, the Ugly One). "La Fea Mas Bella" (The Ugliest Pretty Girl), a Mexican adaptation of the original "Betty," is pulling terrific ratings on Univision, the leading Spanish-language broadcaster. ABC is capitalizing on that success for its English-language version with its own Spanish-language ad campaign. On one billboard, "Betty" is touted as "so ugly we did it in English," with the word "fea" underlined in what is clearly an homage to the Univision series. "We're going after an audience that knows and loves Betty," said Darren Schillace, ABC's VP of advertising. "It is a nod to their show. We are taking it to another level and letting them enjoy the show all over again." ABC's "Retty" premieres Sept. (that's short for Septembre) 28. -CHRISTOPHER LISOTTA