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Connecting the various digital properties it manages, Turner Broadcasting System Inc.'s Turner Sports Inc. is offering advertisers one-stop buying opportunities within live coverage across its basketball, baseball, golf, esports and soccer portfolio.
Whereas the company has focused on digital deals from property to property, the Turner Sports Live unit is facilitating the purchase of sponsorships and schedules that can potentially reach 51 million fans through digital and TV Everywhere platforms, as well as streaming inventory within Bleacher Report Live, the direct-to-consumer service that launched in April. In addition to buying traditional spots within the live event coverage, advertisers can create integrated partnerships within the digital ecosystem through Turner Ignite Sports, its branded content/sports marketing services unit.
Seth Ladetsky, senior vice president of sales for Turner Sports, in an interview said that Turner Sports Live launched about a month ago in response to advertiser demand. Although declining to...