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1 Sony Bravia
Jonathan Glazer.£2 million. Sony. Fallon. These factors combined to produce the ad of the year. Rarely has there been such a long and loud drum roll for the launch of an ad, but as the successor to "balls", "paint "had a lot to live up to-and it didn't disappoint. The 5 November version of the ad, where the music was ditched in favour of the sounds of the explosive devices, was an added bonus.
Written and art directed by Richard Flintahm and Juan Cabral
Directed by Jonathan Glazer, Academy
2 BBC Radio 2
The best ads are the ones that make you say "surely someone's thought of that before". DFGW's "Elvis" spot was as simple as they come, but conveyed a strong message: that the best musicians all play on Radio 2. "What an amazing line-up" summed it up beautifully. The only niggle - Sheryl Crow.
Written and art directed by Brendan Wilkins and Rod Kavanagh
Directed by Steve Cope, Red Bee Media
3 Carlsberg
Saatchi & Saatchi's "pub football team" ad was one of the highs...