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Dayton, Ohio-based Teradata Corp., which acquired Indianapolis-based Aprimo Inc. in 2010 for $525 million, said it agreed to sell that business unit to a private equity firm for $90 million.
Aprimo, one of the area's fastestgrowing startups during the 2000s, made up the core of Teradata's Marketing Applications unit. Teradata said on April 25 in a securities filing that it would sell the unit to TMA Solutions LP, an affiliate of Los Angeles-based investment firm Marlin Equity Partners. The deal is expected to close this quarter.
Teradata, a publicly traded datawarehousing company, announced in November that it planned to sell its Marketing Applications business "to exclusively focus our investments and attention on our core Data and Analytics business." The company said it negotiated with multiple prospective buyers before taking TMA's offer.
"This transaction sets up Teradata Marketing Applications for a better future, and creates the opportunity to continue the business's position as a leader in the marketing cloud applications category," a Teradata spokesman...