Content area
Full Text
Sundance Channel will take its style of independent film showcase directly to theaters in two weeks, giving some key cable affiliates and major advertisers roles in the show.
What the service will show, starting Aug. 29, is a set of four films getting a guaranteed two-week premiere flight in 10 cities around the country.
Sundance Film Series will launch in 140 Loew's Cineplex Entertainment locations in Los Angeles, New York, Baltimore, Boston, Chicago, Dallas, Detroit, San Francisco, Seattle and Washington, D.C.
Local cable operators -- Adelphia in Los Angeles, Time Warner Cable in New York and Comcast everywhere else -- will co-sponsor the presentation and be part of several of its elements, including in-theater demonstrations of digital cable and high-speed Web access services.
Sundance bills the project as its largest undertaking ever, with a promotional value of...