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VOLUNTARY SECTOR
Campaign Hickleton Collectors' Club
Client Sue Ryder Care
PR team In-house
Timescale September-November 2005
Budget £2,600
Collecting and decorating dolls houses and miniatures is a popular hobby in the UK, and charity Sue Ryder Care which runs hospices and care centres has become one of the largest retailers of dolls houses, both through its network of charity shops and online.
It launched its Hickleton Collectors' Club in September 2005 and designated 150 of its 380 shops as dolls' house centres. From these outlets, club members have access to special offers and are encouraged to form local groups, swap tips and run competitions.
Objectives
To encourage membership of the club and increase sales of dolls houses through Sue Ryder shops. To raise awareness of the palliative and neurological care services that the charity provides, and...