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The fitness industry tends to become stale and myopic about the future of equipment, trends and tools that can further our businesses. However, thought leaders in every industry have stepped outside of the bubble of their peer's limited thinking to generate products and services that give birth to creative breakthroughs.
Recently, I interviewed Jonathon Puskas, a strategic platform planner for Intel's Digital Health Group. He is committed to changing how consumers interact with their personal computers in the areas of personal care, health and fitness and management of chronic diseases. I've included some of his comments here (for the full interview, go online at http://fitnessbusiness-pro.com/news/syndicate/future_fitness_tech).
Gregory Florez: What macro trends do you see evolving in the next 12 to 18 months that involve technology in the health and fitness arena?
John Puskas: There are essentially two places to "play" in the aging population arena: treatment and prevention. Arguably the most fertile market for the fitness industry is "the worried well"- those between 30 and 45 years old who, although not yet ill, have a family history of diseases and risk factors (or simply want to stay proactive in their health and nutrition). They represent one of the most fertile groups for...