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Two things jump out when you gaze closely at the edible items on display at a medical or recreational marijuana store. One is that the products are made by companies you've never heard of. The other is that whether the products are mind-blowing or not, their apparent profit margins definitely are. No wonder high-profile pastry chef Mindy Segal wants in.
You can't beat 2012 James Beard Outstanding Pastry Chef Award winner Segal's knack for creating tasty desserts. Her Chicago standout HotChocolate Rrestaurant and Dessert Bar has been going strong for 10 years and her Cookie Love cookbook came out just a few months back. Who better to be the first celebrity chef to cross over into the marijuana edibles market?
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The category could use her help. Taste and texture can be hit-or-miss in the edibles business, but Segal has consistently produced great desserts for years.
But a second edibles issue-potency-is a different story. Depending on the maker, THC levels (THC is the psychoactive...