Content area
Full Text
The wealth management firm found a conference venue to match its criteria. By Clive Walker
BRIEF Rewarding top-tier high performers calls for something beyond a standard five-star experience, so identifying a prestigious, stimulating venue was essential to St James's Place. The annual event is part of an incentive package for the wealth management firm's top self-employed representatives based on sales - this year 219 qualified. "This is a business conference with incentive add-ons," explains group sales director Ian Gascoigne. "Delegates can talk with St James's Place directors and network, while directors can test company thinking and communicate with our top UK people."
CHALLENGES Delegates from across the UK attend this event, each requiring an individual travel plan. Responsibility for travel was devolved to agency Oxford International, which acted as liaison between the venue and client, and helped organise the programme. "Inevitably things change nearer the event - delegates are unable to stay for dinner or...