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AMC Nets and Suddenlink's programming dispute erupted over the weekend and continued Mon. "The owners of AMC Network want a near 50% increase over what they were paid last year, and a greater than 100% increase in annual payments by the end of their new proposed contract," the MSO told customers on its Website. In Dec, AMC Nets CEO Josh Sapan said that AMC's rate card is out of whack and that it deserves at least 75 cents/sub ( Cfax , 12/7). "Unfortunately, Suddenlink's proposal does not adequately acknowledge AMC's position as a top tier network, with some of the most popular shows on television," AMC Nets said, adding that it's had a "terrific" relationship with the MSO for many years and hopeful a deal will be reached. Both sides were still talking Mon. Suddenlink stands to lose AMC, WE, IFC and Sundance if a deal is not reached by midnight Wed. The big headline there is the potential loss of AMC before Sun's "Walking Dead" season finale and the Mar 25 premiere of "Mad Men." At www.keepamc.com, AMC Nets is warning about the potential programming disruption and urging customers to call Suddenlink. AMC ramped up social media efforts during Sun's "Walking Dead" ep.