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FORT LAUDERDALE, FLA. - Sound Advice, Staples and Fry's are among the growing roster of retailers that are entering new product categories to help boost revenue amid sluggish demand.
Sound Advice, the A/V specialty retailer that re-opened earlier this year after closing along with corporate parent Tweeter, will begin selling car audio SKUs in September. Dan Jeancola, who has a history with Sound Advice and Tweeter, will head up the division.
Peter Beshouri, Sound Advice founder and CEO, told TWICE the decision to return to the category stemmed from its popular demand. "The store has been open for three to four months, and about a full third of the customers coming in are previous customers of Sound Advice and customers for car audio. That really surprised me, frankly, because I wasn't sure if there was still a real market for car audio."
Beshouri...