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LOS ANGELES - To underscore its "Full HD" message, Sony said it will launch a pre-market ad campaign that plays up the full 1,080p output capability of its forthcoming BDP-S1 Bluray Disc player and 1,080p inputs on its new HDTVs.
Theadvertisingand promotional campaign begins June 3 by previewing the Sony BDP-S1 in top SonyStyle stores, expanding to over 40 locations across the country in the next few weeks, said Jeff Goldstein, Sony Electronics Á/V products marketing...