Content area
Full Text
GoKwik, a Gurugram-based e-commerce enablement company, has announced its partnership with Snapdeal. The company will use GoKwik’s AI and Machine learning solutions to offer an enhanced, customised shopping experience to its users.
Snapdeal will integrate GoKwik’s AI-Model that studies customer behaviour across various stages of the shopping funnel by analysing over 200+ parameters, including historical data and customer behavioural patterns etc. The AI model will assist Snapdeal in gaining useful insights in order to provide customers with relevant and customised shopping experiences. GoKwik will also help uncover industry insights with...