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National Floor Show 2005; VC4Life carpet range; Stonehaven carpet range; Rustic Life carpet range; Architects Twist carpet range; Tumbledown carpet range; Shepherds Collection carpet range; Stainless carpet range; Abbotsford carpet range; Bell Twist carpet range; Brintons Life carpet range; Natural Instinct carpet range; Argyle carpet range; Milan carpet range; New Graphics carpet range; Moorland Collection of carpets; Arborata carpet range; Contour carpet range; Desert Spice carpet range; Flagstone Twist carpet range; Heritage carpet collection; New Dimension carpet range; Glenweave carpet range; Stain Away Harvest Heather carpet range; Chateau Royale carpet range; Marrakech carpet range; Arabica Wilton carpet range; Heather Twist Supreme carpet range; Cresta carpet range; Craftsman Twist carpet range; Barista carpet range; Studio Twist carpet range; Donegal Twist carpet range; Anatolia carpet range; Sheridan carpet range
Last month's National Floor Show saw discerning buyers committing to the best products with exciting product launches from carpet manufacturers responding to the changed levels of purchasing power
Not content with just a new range or two, Victoria Carpets launched an entirely new brand name at Harrogate's National Floor Show. And conscious of its traditional image, VC4Life is firmly targeted the post-Gen-Xers with a lifestyle and image marketing strategy that 'depicts the way younger people want to live today' rather than focusing on the carpet itself. As important as the roll out were the accompanying point of sale stands and literature.
The brand - representing style, practicality and value - includes four distinct ranges; Relax 4life, Style4life, Live4life and Play4life. Each range is constructed from 100% Tri-Tex (polypropylene), and is therefore resistant to stains, bleach- cleanable, non-allergenic, fade resistant and anti-static - clearly targeting the young professional (who is not these days?), post- laminate consumer. As a package the VC4life concept ticks all the consumerist boxes while offering the reassurance of purchasing from a reputable, quality manufacturer.
Relax4life is a dense, textured twist pile carpet, available in 15 modern colourways, backed by Victoria's unique Locweave backing and a choice of 5m, 4m and 2m widths. Style4life was created to appeal to more design-conscious consumers, featuring an enhanced tuft definition that is only possible on state-of-the-art tufting machines, according to Victoria. The range also features Locweave and is available in 12 colours, in 4m and 2m widths. Live4life...