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Makeup artist by day and punk rocker by night, Yana Chupenko is creating a cosmetics line named after her band Shiny Mama.
The Russian-born musician knows plenty about makeup, having served as director of product development and marketing for eight years at renegade makeup company Tony & Tina. With the company's unique "Vibrational Remedies" philosophy that color, aroma, sound and thought affected spiritual well-being, she developed products like the aromatherapeutic eye pencil. But since Procter & Gamble discontinued the brand two years ago, Chupenko felt the need to create her own makeup line to satisfy the brand's consumers.
"Shiny Mama is about rock 'n' roll with some independent punk spirit. I wanted to incorporate all my knowledge of makeup, trends, design and performance art. Every product is designed to be like a little treasure in your hands," said Chupenko, whose eye shadows feature spoons as jewelry charms. "Some formulas are similar to what I had done with Tony & Tina."
Launching early June, Shiny Mama is set to introduce its Snow Queen...