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Charles Schwab & Co. is attempting to jump start its trading revenues by cutting the cost of buying on margin a number of securities and exchange-traded funds by up to 1% for the next 12 months. Schwab has sent a memo to its advisors announcing margin loan rates at six different asset levels, beginning with a rollback from 6.75% to 5.75% for debit balances ranging from $10,000 to $25,000, and inviting advisors to "call for our best rate" for debits exceeding $250,000, the memo said. Investors must have a new or "incremental" margin balance of at least $20,000 and maintain a $10,000 minimum for the remainder of the 12-month promotion to receive the special rates, the memo said.