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Abstract

Building on its strong entry into the handheld gaming market with high-capacity flash memory cards, SanDisk(R) Corporation (NASDAQ:SNDK) today introduced a gaming-oriented USB smart drive -- the SanDisk Cruzer Crossfire(TM) -- to serve the needs of console and PC video gamers. The announcement was made at the Consumer Electronics Show (CES), where SanDisk is demonstrating several new products at Booth 30329, Level 3 of the South Hall in the Las Vegas Convention Center.

Apart from consoles, personal computer gaming also can make use of smart drives to save game levels, previews and interactive game content, according to Christina Day, SanDisk's senior manager of product marketing for gaming cards and flash drives. In that vein, the SanDisk Cruzer Crossfire is U3-enabled, thus providing a platform to store a variety of applications, including PC games.(2) And the U3 user interface, called the U3 Launchpad, is specially designed for gamers, said Day.

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. Memory Stick PRO Duo is a trademark of Sony Corporation. PSP and PlayStation are registered trademarks or trademarks of Sony Computer Entertainment Inc. (SCEI). U3 and U3 smart logo are trademarks of U3, LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

Details

Title
SanDisk Launches Cruzer Crossfire USB Smart Drives for Console and PC Video Gaming; Users Can Store Games and Game Data, Play Music, Transfer Wireless Internet Settings and View Digital Photos
Pages
1
Publication year
2006
Publication date
Jan 5, 2006
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
447957146
Copyright
Copyright CCNMatthews Jan 5, 2006