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"Obviously, we are happy with the cover," says TV Guide Magazine LLC CEO David Fishman, who succeeded his mentor Jack Kliger three months ago. "But we needed to improve the pacing and the content on the inside. That is why we cut the listings grid for each day in the issue from two pages to one. Google is a great source for which show is on which network at which time, but where we are experts is in what readers should watch," he says. "This will allow more [room for] features, reviews, highlights and photography."
Listings were sacrosanct for at least 50 of TVG 's 61 years. Circulation was nearly 20 million during its 1970s' peak (second half 2014 rate base is dropping from 2 million to 1.8 million). Fishman tells us that in the 1950s, Lucille...