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WEST CHESTER, Pa. - Reaction to last month's announcement of a QVC-HSN merger was quick and varied but many insiders agreed that the new company could easily serve as a thorn in the sides of Amazon and Walmart.
The combined company will be No. 1 in global video commerce with $14 billion in revenue. It will reach more than 360 million homes via 17 broadcast networks, and it will broadcast more than 145 hours of live content per day, the companies said in a presentation to shareholders just after the merger was announced.
That will also make it the No. 3 company - behind only Amazon and Walmart - in e-commerce and mobile commerce, with $7.5 billion in online sales and $4.7 billion in mobile commerce revenue.
QVC and HSN, however, remain separate brands producing a total of more than 55,000 hours of shoppable video content per year.
AJ Khubani, founder/CEO of TELEBrands and founder of BulbHead. com, calls the merger is a "win" for multiple industries. "The news ... just sent ripples throughout the direct response and e-commerce space - ripples that are especially being felt by...