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Riney Spurns IPG, Opts to Join Levy's Global Network
SAN FRANCISCO-Hal Riney, founder and chairman of Hal Riney & Partners here, expects that joining the Publicis network will give his agency the muscle it has been lacking to better compete for global clients.
Acquiring Riney gives Publicis and its chairman, Maurice Levy, a strong presence on the West Coast and a foothold in Chicago. But the deal, which sources estimated as a $90 million cash bid, was not the only one on the table. Riney, whose shop handles clients such as Saturn, America West and Sprint PCS, said the Interpublic Group in New York...