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You probably know just what your company or department does, and exactly how you do it. But how easy would it be to explain that process to anybody else?
A Southfield software company is carving out a product niche, trying to make that task easier.
Proforma Corp. got its s as a computer consulting business, cofounded by current President Ron Pellegrino and Jerry Huchzermiyer, chief technology officer. Proforma helped companies design computer systems. To do that, it needed to describe to hardware and software vendors exactly what its clients' businesses did.
"We were using software that was very good on data, but very weak on business modeling," said Hugh Mensch, vice president of business development.
"We couldn't find a tool...