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Chris Crawford, vice president and general manager for Journal Broadcast Group in Wichita, had been in his new position three days when he began to notice something interesting: The large Hispanic population in Wichita had no all-Spanish radio station.
Crawford decided to do something about it. By the next month one of his stations KYQQ - was running as a full-time Spanish station.
Crawford says it made sense to take KYQQ, which was the fourth country station in town, and use it to fill a need in the market. That kind of analytical thinking is how Crawford is living up to journal Broadcast's slogan, "Built to Grow," says Kitty Malone, national sales manager for Journal Broadcast.
"He's fighting battles that need to be fought, and he's making decisions that help us move forward," Malone says.
Doing right thing for clients, listeners
Crawford says he treats each of the six radio stations as separate business entities. He is in charge of KFTl-AM, KFDIFM, KICT-FM, KYQQ-FM, KFXJ-FM and KMXW-FM. The goal, he says, is different for each station.
Kurt Sima, director of sales at RadiOhio
Inc. and a former co-worker of Crawford's at WCOL in Columbus, Ohio, says it's a challenge to unite many stations while still trying to keep them separate entities. The key for Crawford, Sima says, is to get the stations...