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It can be easy to get caught up in trends and just focus on what's new. Trendy and new feels fresh and can offer an exciting world of possibilities. In the pet category, this can mean that retailers sometimes overlook one of the largest categories in pet - premium pet food -which includes trusted, iconic brands like Dog Chow(r), Cat Chow(r), Friskies(r) and Beneful(r). In fact, Cat Chow is the number one dry cat brand in the U.S. based on dollar sales1 and Dog Chow has the number one SKU in the dry dog category2. These brands are true pet food powerhouses.
The pet category is booming. Over the last three years, the pet population in the U.S. has also grown by a little more than four percent and has added 7.5 million mouths to feed, which brings the total number of...