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PRECISIONEFFECT EXPANDED globally this year with the acquisition of Big Pink, a multichannel healthcare agency based in the U.K. To celebrate, the company appointed ambassadors: One person from both the Boston and Costa Mesa, Calif., offices was chosen via raffle to visit the acquiree and introduce Precisioneffect to its new global brethren.
The trips were used to discuss the agency's work stateside and learn more about Big Pink. Upon returning home, the ambassadors gave presentations about their experience to their respective offices.
Precisioneffect president Carolyn Morgan touts the acquisition from an experience and a geographical-reach perspective, noting Big Pink brings a strong knowledge of video, motion graphics, and animation - as well as 30 employees - to the mix.
Big Pink was founded in 1992 by CEO Wayne Page and creative...