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Vodafone's Future Jobs Finder lets young people find potential (digital) jobs that suit their skill set. The campaign was designed to raise awareness of the launch and drive click-throughs to the tool.
The Future Digital Jobs programme is part of Vodafone's Youth Initiative 'What Will You Be?' and aims to offer new skills, career guidance and access to training content for up to 10 million young people by 2022. The first step is a series of quick psychometric tests to identify each individual's aptitudes and interests; these are then mapped to the most appropriate job in the digital economy. Then, the Future Jobs Finder directs the user to specific job opportunities in their location.
Vodafone wanted young adults from 16 to 24 years old to know about and use this tool. It recognised Facebook and Instagram as key platforms to reach this mobile-focused generation and wanted to launch with creative assets that the younger audience would be excited about.
So,...