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Keith A. Luedeman
CEO, GOODMORTGAGE.COM, CHARLOTTE
With a bachelor's in math and computer science from Clemson, Keith Luedeman, 43, worked for IBM and several up-and-coming high-tech companies before starting Goodmortgage.com in 1999. With a staff of 45, it now operates in 16 states and lends more than $500 million a year.
Why mortgages: "I...
