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[Editor's Note: This press release was issued by Connected Planet parent company Penton Media today]
NEW YORK--(BUSINESS WIRE)--On the heels of research with over 4,000 executives indicating 60 percent are dissatisfied with their company's marketing strategy, Penton Media, one of the largest business-to-business media companies, today announced the launch of Penton Marketing Services, providing content-driven products, digital media solutions and sales optimization tools. The new division will immediately leverage the company's customer base of thousands of leading companies and agencies, its long-established expertise in 17 vertical markets and a business development team of close to 200 individuals across the country.
"Penton Marketing Services perfectly aligns our capabilities and deep knowledge of our markets with this demand. We are committed to driving results for our customers with industry-leading products and services that reflect expert analysis and best-of-breed practices."
Key vertical markets include manufacturing, technology, foodservice, public infrastructure, healthy lifestyles and agriculture to name only a few. Customers in these markets already work with Penton Media's flagship publications, conferences and events and appreciate the deep industry expertise they represent.
"Marketers are clamoring for new solutions to grow their businesses and they want providers intimately familiar with their industry segment," said Sharon Rowlands, Penton Media CEO. "Penton Marketing Services perfectly aligns our capabilities and deep knowledge of...