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NEW YORK -- In a presidential election year, Sean "P. Diddy" Combs is trying to use the marketing sizzle of his fashion and music in politics -- no, he isn't running for anything, at least not yet.
Combs says he wants to make voting "cool," and admitted that he hasn't cast a ballot since 2000.
The designer, entertainer and hip-hop impresario during a news conference in Manhattan on Tuesday outlined plans for a voter-education drive through a nonpartisan group called Citizen Change that is targeting people 18 to 34 years old with a blunt message: "Vote or Die."
Combs said the "Vote or Die" slogan was chosen because the occupant of the Oval office makes life-and-death decisions that affect millions of Americans.
"The same way...