Content area
Full Text
Nygrd Makes Move Up Broadway
NEW YORK
Peter Nygrd's name is writ large on Broadway between 40th and 41st Streets the Canadian chief executive officer of Nygrd International wants the city to know he has arrived.
I've been in New York for a while, the designer said. I was at 1411 Broadway. It's taken a long time for us to make a statement.
That statement features the letters of his name in blue lights rising seven stories high on the facade of 1435 Broadway, Nygrd's new world headquarters opening in March. The building will house offices, design studios, showrooms and entertainment venues.
His name is also spelled out in blue on the front of his new flagship at 1431 Broadway, a few steps from the headquarters. A blue ticker surrounding the perimeter of the 2,500-square-foot store alerts customers to the grand opening on Friday. Inside, 26 screens play fashion show loops and explain the Nygrd collections. Small screens face consumers, entertaining them as they complete transactions at the cash wrap. A large video wall shows photos of Nygrd with VIP customers such as Pamela Anderson. All those screens are dwarfed by a 42-by-86-inch monitor that will broadcast fashion shows to shoppers....