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Nissan has lent new meaning to the term "guerrilla theater" with an in-cinema campaign at Loews Cineplex locations that went beyond movie screen teaser spots. Dubbed "Theater Jam," the effort involved live/local actors, but most of them were not on the big screen.
The campaign, which ran in theaters the week of Nov. 3 in conjunction with the debut of Matrix Revolutions, featured four actors who were planted in the audience at each showing of the feature film...
