Content area
Full Text
Cox Enterprises announced that it is no longer exploring a sale of Valpak, its Largo, FL-based co-op unit operated by Cox Target Media. Cox announced plans to sell Valpak in August 2008, with Goldman Sachs shopping the direct mail couponing unit. Bobby Amirshahi, director of public affairs at Cox Enterprises, said that Cox is pleased with Valpak's performance because it "managed to perform quite well despite the recession."
DirectMail.com, a multichannel agency and fulfillment house, acquired direct mail and analytics provider Eagle Direct, effective December 1. Terms of the deal were not disclosed. Some of Eagle Direct's employees have joined DirectMail.com's staff. Deborah Albro,...