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New York Life Investment Management (NYLIM) is set to rebrand its subsidiary Web sites in October under a uniform design that epitomizes the conservative strengths of the New York Life parent company, while also highlighting the individual strengths of each investment manager. At present, NYLIM's Web presence is a confederation of individually branded Web sites accessible from the NYLIM umbrella site (www.nylim.com), which was launched in the spring of 2000. For example, the different aesthetics of the Web sites for MainStay Funds (www.mainstayfunds.com) and New York Life Benefit Services (www.nylbsi.com) suggest that the two entities are subsidiaries of different companies.