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On-line freight exchanges have promised much - can this one capture the imagination?
The firm behind the successful online site Courier Exchange is moving into the freight mainstream with the aptly-named Haulage Exchange.
Transport Exchange Group managing director Lyall Cresswell says the Courier site saw 50% growth in January against the same month a year ago and shifted 100,000 consignments in 2005.
Members estimate that more than one million consignments were additionally moved last year as a result of the exchange, which has 1,500 subscribers.
Also in 2005, around 150,000 vehicles to be filled notices were also posted on Courier, which has been live for seven years.
Cresswell wants to repeat the formula with Haulage and sees a potential membership of 5,000. The software reflects the sector's greater diversity.
Key differentiators from other freight sites,...