New Forrester Wave Report Recognizes Top 10 Search Agency Acronym as Strong Performer: Earns Top Score in Analytics/Reporting, Account Management and Client Satisfaction

Abstract

The report, part of which is based on Forrester's direct contact with Acronym clients, states, "Acronym brings a consulting-partner model rather than an agency-feel to this evaluation" and Forrester's analysts learned that clients "love" the agency's "hands-on approach." The research firm rated the Empire State Building-headquartered agency as a Strong Performer "due to accessible account management, executive involvement in account strategy, and its emphasis on mapping and influencing critical moments along the often complex and fragmented customer path to purchase."