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* The brand has tapped ambassador Kerry Washington for help with creating long-form content.
Neutrogena will start casting a wider net in its product education.
The mass skin care brand has unveiled a brand mission to make its message of skin health more accessible, dubbed "For People With Skin." The multipronged campaign hopes to lower the barriers posed to consumers due to race, health care access or their socioeconomic standings.
The impetus for the initiative was Neutrogena's Skin Health in America survey, wherein 62 percent of American adults responded they had been unable to access the skin care or information they needed. Per the same study, adults making less than $25,000 annually are 1.7 times more likely to not see dermatologists.
"Many of us find that getting the best outcomes for your...