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David brand gets chocolate line extension
Nestle USA is showering its David sunflower seeds with media this spring.
Faced with increasing competition in the sunflower seed category from branded marketers such as Frito-Lay as well as from private label marketers, Nestle's David & Sons is launching its first national ad campaign against the David line in April. The multimillion-dollar print and TV effort, from Dailey & Associates, West Hollywood, Calif, is at least a fourfold increase from previous spending against the snack brand, said John Signorino, VP-general manager...