Content area
Full Text
IRVING, Tex. - Ricardo Fisas, founder of Natura Biss luxury skin care, is passing the torch to his children just as the company is about to introduce one of its most unusual products.
"Natura Biss was like an aircraft, and my daughters, son and sons-in-law have learned very well how to fly it," said Fisas, 78, during a visit here.
The second generation has long worked in the business, which Fisas started in Barcelona in 1979 on the theory that proteins improve the texture and appearance of skin. The company is now an international enterprise offering more than 600 treatment products with global retail sales eclipsing $90 million this year. Eschewing advertising, Natura invests heavily in research to develop innovative products.
"It's the only way we can compete with the big brothers," Fisas said.
There's already a buzz about the Diamond Magnetic body treatment bowing Nov. 1. The cream,...