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My Secret Plumber, a cloud-based platform headquartered in Treasure Valley, is solving plumbing problems virtually for homeowners and business owners alike. The “virtual plumber” company is touted as the first of its kind in the industry and has already served about 100 customers in the state. With its sights set on future growth, the business has two major functions: connecting veteran plumbers to do-it-yourselfers through video and text messaging and providing trade owners the opportunity to visit remotely to provide online quotes and estimates. My Secret Plumber not only utilizes videos to connect with customers, but its concept integrates scheduling, notifications, texting, photo sharing and editing and other features to send parts and tools that the customer may need in real time.
Paul Doughty, owner and president of My Secret Plumber, shared that he had the idea for the innovative business model when the COVID-19 pandemic was at its peak in the autumn of 2020. He was participating in a remote forum that discussed the pandemic’s impact on businesses. He initially wrote off the conversation, believing that people in...