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Abstract
"The idea of expanding into the United States has been our plan from early on, as Mexican food has always been extremely popular here," said Alex Rechichi, Co-Founder and CEO of Extreme Brandz, franchisor of Mucho Burrito, noting that Mexican food makes up a 62 percent slice of the ethnic cuisine market in the United States. "We look forward to bringing our upscale offering to local consumers and positioning ourselves as the premier concept in the Mexican category."
Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.